Range strategy for retailers
Constellation gives retailers a clear, data-driven framework to decide what belongs on the shelf, allocate space to what matters, and execute range changes without the pain.
The framework
From defining the universe of possibilities to landing it on the shelf, Constellation structures the entire range decision process.
Define the full scope of what could sit in the assortment. Built from robust product attributes and Consumer Decision Trees that map the need states your shoppers actually buy around.
Not everything in the universe makes the cut. Cluster products around the factors that drive meaningful differentiation for the shopper, and decide where shelf space should go.
Bring the range to life in-store and online. Execution strategies like Cash Cow (protect your proven sellers) and Super Lazy (make it effortless to implement) ensure it actually lands.
Why Constellation
Most retailers still build ranges from instinct and supplier pressure. Constellation replaces that with structured, repeatable decisions grounded in what shoppers actually need.
Range decisions start with product attributes and shopper need states, not with who has the biggest trade spend.
Real-time product data across Woolworths, Coles, ALDI, IGA, and Harris Farm means you see the full competitive picture, not just your own four walls.
A great range review is useless if stores can't implement it. Our output tools are designed to make compliance easy, from planograms to pick-lists.
Understand which need states are over-served, under-served, or missing entirely. Then act on it with confidence.
What you get
Every range review produces actionable outputs designed for the people who actually have to execute it.
A simplified, ready-to-go range layout that any store can implement. No ambiguity, no interpretation needed. The shelf plan is the plan.
A scored, tiered view of every SKU against the need states it serves. Good, Better, Best ranking so you can see exactly what earns its place and what doesn't.
A clear, actionable list of what to stock. Narrowed down from the full universe to the essentials, ready for buying and replenishment teams.
Get in touch to see how Constellation can help your category teams make better, faster range decisions.
Get in touch